Parks Associates Senior Director of Research Brett Sappington pointed out that the services premium tier offers up to four concurrent streams and access to Ultra HD viewing, while the basic option only allows viewing on one screen and SD quality.
“Consumers value access to multiple streams, particularly for popular services, making a premium tier with multiple streams a moneymaker for OTT video services,” Sappington said in comments emailed to CED.
From the article "Parks Associates: Nearly a Third of Netflix Subscribers Opt for Premium Tier" by Bevin Fletcher.
OTT viewing is increasingly taking place in the living room, with more than half (52%) of U.S. broadband households now watching online video on an internet-connected television, according to a new re...
We reported last week that more consumers were adding home security systems. The number of U.S. broadband homes with security systems ticked upward – from 26% to 28% — as of the end of the fourth quar...
People who use their smartphones to watch more than six hours of video per week are more likely to cut the cord during the next year than those who watch 2.5 hours, according to Parks Associates. The...
The COVID-19 pandemic has increased the perceived value of technology in 53% of broadband households, according to a Parks Associates’ survey. The study, “COVID-19: Impact on Consumer Spending and...
