Parks Associates Senior Director of Research Brett Sappington pointed out that the services premium tier offers up to four concurrent streams and access to Ultra HD viewing, while the basic option only allows viewing on one screen and SD quality.
“Consumers value access to multiple streams, particularly for popular services, making a premium tier with multiple streams a moneymaker for OTT video services,” Sappington said in comments emailed to CED.
From the article "Parks Associates: Nearly a Third of Netflix Subscribers Opt for Premium Tier" by Bevin Fletcher.
In the short term, Napoli suggested, Trump could see some success thanks to the initial “curiosity factor.” But whether he can keep audiences interested is another matter. “For partisan content, there...
More and more people are watching TV and movies with over-the-top devices. Streaming device ownership spiked from six percent of U.S. broadband households in 2010 to almost 40 percent last year, accor...
Parks Associates, a Dallas-area research outfit, is tracking more than 200 OTT services and there are plenty more beyond those, points out analyst Hunter Sappington. “With so many services it is hard...
Roku faces massive, deep-pocketed competitors — but so far the 700-employee company has more than held its own in the streaming-media device market. In the first quarter of 2017, Roku had 37% share of...
