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July 11, 2017
Parks Associates revealed today that 59% of U.S. broadband households subscribe to Netflix, Amazon, or Hulu. The firm's OTT Video Market Tracker service notes that only 6% of U.S. broadband households subscribe to any other OTT service without also having a subscription to one of the top three services, while 3% subscribe to one or more sports OTT video service, including MLB.TV, NFL Game Pass, NBA League Pass, or WWE Network. The OTT Video Market Tracker ongoing service provides industry research data and analysis of competing players' strengths and weaknesses in the space and includes an exhaustive analysis of market trends and profiles of more than 100 OTT video service providers in the U.S. and Canada.
From the article "Parks Associates: Nearly 60% of US Broadband Households Subscribe to Netflix, Amazon or Hulu."
For content distributors, the decision-making process goes like this, said Brett Sappington, senior research director at Parks Associates. “Typically, device makers support multiple formats out of...
DALLAS-The number of households that use Wi-Fi technology for home networking has now surpassed the number that use Ethernet, according to a new Parks Associates survey. According to the “Global Digit...
With its contracts and fees, cable TV is nowhere near cheap. Though streaming services are the new norm, paying for multiple subscriptions -- or even a live TV streaming service like DirecTV Stream --...
The percentage of U.S. broadband households that use digital antennas in their homes increased to 20% near the end of 2017, up from 16% in early 2015, according to Parks Associates. "Increasingly,...
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