Thank you for registering for Parks Associates. We have sent a verification email to your email address along with your temporary password. Please verify your email address via the link in this email as soon as possible. The link expires in 60 minutes.
August 11, 2015
Fresh research from Parks Associates has revealed that more than 40 percent of new security monitoring subscribers are signing with nontraditional providers — like cable and telco companies.
“Traditional security companies still claim over 75 percent of the monitored security market, but this growth in subscribers through these new channels shows a renewed interest in security offerings,” according to a press release from the organization.
What’s going on? For one thing, major changes in the home security marketplace — much of it related to the new connectivity technologies.
From the article "Parks Associates: More and More Security Monitoring Subscribers Choose a Cable or Telecom Operator as Provider" by Christa Howard.
“They’re all analyzing and asking, ‘Is it best for us to throw everything into one service, like an HBO Max, or have a main anchor service like a Paramount+, but also have the existence of other servi...
WarnerMedia has yet to clinch a deal to get the service on Roku, the other dominant streaming device — although Roku users now have a workaround for that (more on that below). Together, Amazon and Rok...
While connected home gadgets have always figured heavily into CES’ agendas in recent years, this year marked a shift in the specific kinds of smart devices people want, according to Jennifer Kent, VP...
Sure enough, this has spurred a lot of “hoppers,” or consumers who cancel and re-subscribe repeatedly to many different apps. Netflix releases a new season of “Cobra Kai,” so they binge that one month...
© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy
Design & Developed By Agency Partner Interactive
We use cookies in this website to give you the best experience on our site and show you relevant ads. To find out more, read our privacy policy and cookie policy .