Providing market intelligence for more than 35 years

In The News

Parks Associates: More and More Security Monitoring Subscribers Choose a Cable or Telecom Operator as Provider

Fresh research from Parks Associates has revealed that more than 40 percent of new security monitoring subscribers are signing with nontraditional providers — like cable and telco companies.

“Traditional security companies still claim over 75 percent of the monitored security market, but this growth in subscribers through these new channels shows a renewed interest in security offerings,” according to a press release from the organization.

What’s going on? For one thing, major changes in the home security marketplace — much of it related to the new connectivity technologies.

From the article "Parks Associates: More and More Security Monitoring Subscribers Choose a Cable or Telecom Operator as Provider" by Christa Howard.

Previously In The News

15% Who Try VR Then Buy Headset

Research from Parks Associates reveals 50 per cent of consumers who try a VR (virtual reality) headset enjoy it and make plans to purchase one, while 15 per cent who try one enjoy the experience and t...

Parks: Cord-cutting Up

Cord-cutter consumer research from Parks Associates shows the percentage of US broadband households that use only antennas to receive TV has steadily increased since 2013 to reach 15 per cent. The fir...

19% US Households Cancel OTT

According to market research firm Parks Associates’ OTT Video Market Tracker service, the churn rate for OTT video services is 19 per cent of US broadband households, indicating roughly one in five ho...

29% US Consumers Get News From Social Media

Consumer research from market research and consulting company Parks Associates reveals 29 per cent of US broadband households get most of their news from social media platforms such as Facebook and Tw...