Fresh research from Parks Associates has revealed that more than 40 percent of new security monitoring subscribers are signing with nontraditional providers — like cable and telco companies.
“Traditional security companies still claim over 75 percent of the monitored security market, but this growth in subscribers through these new channels shows a renewed interest in security offerings,” according to a press release from the organization.
What’s going on? For one thing, major changes in the home security marketplace — much of it related to the new connectivity technologies.
From the article "Parks Associates: More and More Security Monitoring Subscribers Choose a Cable or Telecom Operator as Provider" by Christa Howard.
New data from Parks Associates reveals that the more smart home devices a user has, the more likely they are to own a security system. In her June “The Smart Money” column in Security Business, Parks...
According to Parks Associates, 31% of U.S. households have a smart home security system. As more products and manufacturers enter the market and it becomes more competitive, product pricing also needs...
Parks Associates' recent custom research with SKBM reveals the impact of new tech in multifamily housing. The impact of these solutions can vary widely, depending on the age of the building and the...
When it comes to the smart home, security devices are very high on the list of things buyers want: A Security.org study showed that 78% of homebuyers would be willing to pay more for a home that comes...
