Parks Associates has identified five key video trends that have emerged in today’s shifting media landscape, where “internet-based live content is experiencing a renaissance.”
The new whitepaper—Top 5 Video Trends in an IP-based World, sponsored by Ooyala—asserts that live TV is not dying; it is shifting to connected devices. The rise of platforms like Periscope, Facebook Live and other live streaming apps has raised consumer awareness of and appetite for live content on connected devices. Several companies have joined DISH Network, AT&T, Sky and Sony in offering online pay-TV services. Parks Associates believes that this shift in consumption to online sources for live content will continue into the future. “Live programming can be extremely valuable to producers, distributors and consumers, driving uniquely high volumes of use,” the report states. “As consumers become accustomed to accessing live content anywhere, the volume of consumption for high-profile live events will reach well beyond the audience sizes that are achieved today.”
From the article Parks Associates: Live TV Healthy, Just Shifting to Connected Devices by Kristin Brzoznowski.
Parks Associates research indicates 40 percent of U.S. smartphone owners use voice-recognition software, generally eclipsing the use of phones for streaming music to speakers or video to a second scre...
New research from Parks Associates shows COVID-19 has amplified concerns around the safety and security of property and family members, driving consumers to seek solutions from integrators. New res...
Research firm Parks Associates recently found that 79% of U.S. broadband households are concerned about data security or privacy issues, for instance. Meanwhile, the soaring use of the Zoom platform h...
As for why dealers change their offerings, there are many possibilities. According to the Parks and SSI study, competitive forces are key. It could also be driven by the consumer, as more homeowners a...
