Parks Associates has identified five key video trends that have emerged in today’s shifting media landscape, where “internet-based live content is experiencing a renaissance.”
The new whitepaper—Top 5 Video Trends in an IP-based World, sponsored by Ooyala—asserts that live TV is not dying; it is shifting to connected devices. The rise of platforms like Periscope, Facebook Live and other live streaming apps has raised consumer awareness of and appetite for live content on connected devices. Several companies have joined DISH Network, AT&T, Sky and Sony in offering online pay-TV services. Parks Associates believes that this shift in consumption to online sources for live content will continue into the future. “Live programming can be extremely valuable to producers, distributors and consumers, driving uniquely high volumes of use,” the report states. “As consumers become accustomed to accessing live content anywhere, the volume of consumption for high-profile live events will reach well beyond the audience sizes that are achieved today.”
From the article Parks Associates: Live TV Healthy, Just Shifting to Connected Devices by Kristin Brzoznowski.
According to the Parks Associates survey, 55 percent of Americans with at least one chronic condition aren’t speaking with their primary care physician any more than once every three months. What’s wo...
Almost 75% of consumers who said they plan to purchase a smart home device deem it essential that it connects seamlessly to other products in their home electronic network, according to a new study fr...
“We need to look at problems in the home from a holistic perspective and realize it is the value of all these devices working together that will drive adoption of the smart home,” EVRYTHNG senior vice...
If Apple does come out with a new Apple TV, it will be the first update to the product line in two years. Apple's rivals have been hard at work updating their streaming boxes in that time, so it's no...
