As the percentage of U.S. households that own streaming media players climbed to nearly 40 percent at the beginning of 2018, Roku managed to maintain its lead in market share while Amazon is gaining ground, according to new research from Parks Associates.
From the article "Parks Associates: Amazon Grows Share of Streaming Video Players, Roku Maintains Lead" by Bevin Fletcher.
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"User experience defines the operator's video services for consumers," said Brett Sappington, senior director of research at Parks Associates in a statement. "Every pay-TV service and streaming video...
"User experience defines the operator's video services for consumers," said Brett Sappington, senior director of research at Parks Associates in a statement. "Every pay-TV service and streaming video...
