37% of consumers aged 18-24 own a connected health device, while 42% of consumers aged 24-34 own one, according to research from Parks Associates. Among consumers 65 and older, 31% own a connected health device. The report, 360 View Update: Shopping For Care: Insights from Consumers reveals connected health device ownership (including digital fitness trackers, networked weight scales, connected treadmills, and blood pressure meters) has risen from 24% to 33% of U.S. broadband households between 2013 and 2015.
From the article "Parks Associates: 42% of Consumers Aged 24-34 Own A Connected Health Device" by hitconsultant.net
The report from Parks Associates found that shoppers showed a preference for retailers' mobile payment programs such as Starbucks over larger payment systems including Apple Pay, Google Wallet and And...
Marketing for RecycleHealth got an unexpected boost from an applicant to the digital health communication certificate program, who volunteered her design skills and did a photo shoot of donated device...
The Internet of Things (IoT) growth in broadband households opens up opportunities for companies to sell products and services. Companies developing, manufacturing, and marketing products benefit, and...
But growing membership is harder to keep up at the same clip for all streaming services, as more and more companies launch their own online platforms. As consumers shift more of their entertainment di...
