The use of subscription streaming VOD services is the norm among U.S. internet households. New data from Parks Associates found that 71% internet households use an SVOD service, 42% use an ad-supported VOD and/or free ad-supported streaming television (FAST) service, and 18% use a transactional VOD service.
The Dallas-based research firm Aug. 21 is hosting the virtual session “State of Streaming Services and Future of Entertainment” at 2 p.m. CST, featuring research data and insights by analyst Sarah Lee.
“Competition is fierce, and the pressure is on to offer unique, immersive content and to have that content available on multiple platforms,” Elizabeth Parks, president and CMO, said in a statement. “Consumers today are fatigued by the disjointed surplus of streaming options available. Now, 46% of households have five or more streaming services; average spending has dropped from $80 a month six months ago to $63 a month.”
“There is a divide in household sentiment towards the cost of streaming services,” Parks added. “About an equal number of households agree as disagree that they are spending too much on streaming services. Those who agree they spend too much are likely entertainment enthusiasts who subscribe to and use more services. However, these households may look to cut back soon or embrace more services with advertisements as prices continue to climb higher.”
From the article, "Parks: 71% of U.S. Internet Households Use an SVOD Service" by Erik Gruenwedel
Research firm Parks Associates estimates that 86 million streaming devices will be sold globally by 2019. Among U.S. households with broadband, Roku leads with 37 percent market share, followed by Goo...
At the end of 2015, nearly 20 percent of all U.S. households with broadband connections owned at least one smart home product, according to the research firm Parks Associates. During the next decade,...
Yahoo produces plenty of editorial content -- a strategy bolstered by Chief Executive Marissa Mayer [pictured above]. Sites like Yahoo Finance and Yahoo Sports drive significant traffic, while video f...
This year, Prime Video will air Woody Allen's first-ever TV series, as well as another season of its critically acclaimed alternative-history series, "The Man in the High Castle." In December, it crea...
