The use of subscription streaming VOD services is the norm among U.S. internet households. New data from Parks Associates found that 71% internet households use an SVOD service, 42% use an ad-supported VOD and/or free ad-supported streaming television (FAST) service, and 18% use a transactional VOD service.
The Dallas-based research firm Aug. 21 is hosting the virtual session “State of Streaming Services and Future of Entertainment” at 2 p.m. CST, featuring research data and insights by analyst Sarah Lee.
“Competition is fierce, and the pressure is on to offer unique, immersive content and to have that content available on multiple platforms,” Elizabeth Parks, president and CMO, said in a statement. “Consumers today are fatigued by the disjointed surplus of streaming options available. Now, 46% of households have five or more streaming services; average spending has dropped from $80 a month six months ago to $63 a month.”
“There is a divide in household sentiment towards the cost of streaming services,” Parks added. “About an equal number of households agree as disagree that they are spending too much on streaming services. Those who agree they spend too much are likely entertainment enthusiasts who subscribe to and use more services. However, these households may look to cut back soon or embrace more services with advertisements as prices continue to climb higher.”
From the article, "Parks: 71% of U.S. Internet Households Use an SVOD Service" by Erik Gruenwedel
Several recent studies have shown that security and privacy are top of mind for consumers considering Internet of Things devices for their homes. Parks Associates back in October noted around 40 pe...
While we’re certainly no longer in the days where people had a pair of rabbit ears on top of their TV sets, the use of antennas are making a little bit of a comeback according to a recent report from...
The independent home automation hub is fading as a means to a do-it-yourself smart home purchase, Robert Parker, SmartThings senior vice president-engineering, told us after his keynote at the Parks’...
Geekatoo executive chairman Christian Shelton saw demand for tech services rising as more people add internet-connected devices - such as the smart thermostat Nest or Wi-Fi camera Dropcam - to their h...
