The use of subscription streaming VOD services is the norm among U.S. internet households. New data from Parks Associates found that 71% internet households use an SVOD service, 42% use an ad-supported VOD and/or free ad-supported streaming television (FAST) service, and 18% use a transactional VOD service.
The Dallas-based research firm Aug. 21 is hosting the virtual session “State of Streaming Services and Future of Entertainment” at 2 p.m. CST, featuring research data and insights by analyst Sarah Lee.
“Competition is fierce, and the pressure is on to offer unique, immersive content and to have that content available on multiple platforms,” Elizabeth Parks, president and CMO, said in a statement. “Consumers today are fatigued by the disjointed surplus of streaming options available. Now, 46% of households have five or more streaming services; average spending has dropped from $80 a month six months ago to $63 a month.”
“There is a divide in household sentiment towards the cost of streaming services,” Parks added. “About an equal number of households agree as disagree that they are spending too much on streaming services. Those who agree they spend too much are likely entertainment enthusiasts who subscribe to and use more services. However, these households may look to cut back soon or embrace more services with advertisements as prices continue to climb higher.”
From the article, "Parks: 71% of U.S. Internet Households Use an SVOD Service" by Erik Gruenwedel
This was one of key takeaways from the virtual CONNECTIONS Summit hosted this week by market research firm Parks Associates, which took place in conjunction with CES 2021. The event featured a multitu...
For the independent security dealer, all of these changing customer and technology profiles is already happening. The appeal of the walled garden’s closed system is convenience and usability; however,...
It is well documented that Netflix is the leading SVOD service, the most recent list from Parks Associates had Netflix outfront of competitors Amazon and Hulu. The service continually ups the game for...
Even among U.S. households with broadband service, newly released market research from Parks Associates found that less than 30 percent of respondents were familiar with where to buy smart-home produc...
