The use of subscription streaming VOD services is the norm among U.S. internet households. New data from Parks Associates found that 71% internet households use an SVOD service, 42% use an ad-supported VOD and/or free ad-supported streaming television (FAST) service, and 18% use a transactional VOD service.
The Dallas-based research firm Aug. 21 is hosting the virtual session “State of Streaming Services and Future of Entertainment” at 2 p.m. CST, featuring research data and insights by analyst Sarah Lee.
“Competition is fierce, and the pressure is on to offer unique, immersive content and to have that content available on multiple platforms,” Elizabeth Parks, president and CMO, said in a statement. “Consumers today are fatigued by the disjointed surplus of streaming options available. Now, 46% of households have five or more streaming services; average spending has dropped from $80 a month six months ago to $63 a month.”
“There is a divide in household sentiment towards the cost of streaming services,” Parks added. “About an equal number of households agree as disagree that they are spending too much on streaming services. Those who agree they spend too much are likely entertainment enthusiasts who subscribe to and use more services. However, these households may look to cut back soon or embrace more services with advertisements as prices continue to climb higher.”
From the article, "Parks: 71% of U.S. Internet Households Use an SVOD Service" by Erik Gruenwedel
Earlier this year, a report from digital health analyst Parks Associates found that 27 percent of people with a chronic condition want a mobile health device that tracks their health, but a significan...
But what makes Spain unique in Western Europe is that about half of households have broadband but not pay TV, one of the highest internet-only household rates in Europe, according to research firm Par...
Well, today the global OTT market of 218 million video subscribers is large and they have quite significant and growing tailwinds, which is according to the study from Parks Associates which has relea...
Nearly a quarter (23%) of Millennial heads of household are OTT only households, higher than the national average of 15% among all U.S broadband households. Parks Associates analysts also note that...
