New data from Parks Associates found that the use of free ad-based streaming video services is on the rise, with the number of U.S. internet households that used one of these services in the past 30 days increasing from 27% in 2022 to 42% in 2024.
The Dallas-based research firm will host a session highlighting the rise in AVOD use and its revenue potential for platforms and advertisers at a virtual event on Oct. 10, 11 a.m. CT, and then at an in-person conference Nov. 19-21, at the Marina del Rey Marriott, in Marina del Rey, Calif.
“Consumers have unprecedented freedom of choice on what content they watch, where, and how. Our event focuses on the market impacts of this consumer empowerment, the influence of external circumstances such as economic factors, industry changes, and technological advancements, and successful strategies to grow revenue in this challenging environment,” Ashton Gambrell, director of sales, sponsorships at Parks, said in a statement.
From the article, "Parks: 42% of U.S. Internet Households Used Free Ad-Based Streaming Video Service in Past 30 days" by Erik Gruenwedel
We reported last week that more consumers were adding home security systems. The number of U.S. broadband homes with security systems ticked upward – from 26% to 28% — as of the end of the fourth quar...
People who use their smartphones to watch more than six hours of video per week are more likely to cut the cord during the next year than those who watch 2.5 hours, according to Parks Associates. The...
The COVID-19 pandemic has increased the perceived value of technology in 53% of broadband households, according to a Parks Associates’ survey. The study, “COVID-19: Impact on Consumer Spending and...
The study was carried out by research specialists Parks Associates, which highlighted how with more of us using IoT devices and everyone having multiple online accounts, there are potentially rich pic...
