New data from Parks Associates found that the use of free ad-based streaming video services is on the rise, with the number of U.S. internet households that used one of these services in the past 30 days increasing from 27% in 2022 to 42% in 2024.
The Dallas-based research firm will host a session highlighting the rise in AVOD use and its revenue potential for platforms and advertisers at a virtual event on Oct. 10, 11 a.m. CT, and then at an in-person conference Nov. 19-21, at the Marina del Rey Marriott, in Marina del Rey, Calif.
“Consumers have unprecedented freedom of choice on what content they watch, where, and how. Our event focuses on the market impacts of this consumer empowerment, the influence of external circumstances such as economic factors, industry changes, and technological advancements, and successful strategies to grow revenue in this challenging environment,” Ashton Gambrell, director of sales, sponsorships at Parks, said in a statement.
From the article, "Parks: 42% of U.S. Internet Households Used Free Ad-Based Streaming Video Service in Past 30 days" by Erik Gruenwedel
So, given all of this then, how can we predict such strong performance for a category that doesn’t have the best track record? Consider this: According to Parks Associates, more tan 100 million U.S. h...
Sixteen percent of U.S. broadband households admit to either using someone else’s credentials to stream cable TV or sharing their login info with someone outside their home, according to Parks Associa...
“Online pay TV is going to have a significant affect on the television market, and by the end of this year we’ll be talking about both those services that succeeded … and those that did not succeed,”...
In the period of just one year, big-box retailers including Best Buy, Lowe’s, Apple, Target and Sears, dramatically increased shelf space and visibility for smart-home devices. Even Whole Foods, acqui...
