New data from Parks Associates found that the use of free ad-based streaming video services is on the rise, with the number of U.S. internet households that used one of these services in the past 30 days increasing from 27% in 2022 to 42% in 2024.
The Dallas-based research firm will host a session highlighting the rise in AVOD use and its revenue potential for platforms and advertisers at a virtual event on Oct. 10, 11 a.m. CT, and then at an in-person conference Nov. 19-21, at the Marina del Rey Marriott, in Marina del Rey, Calif.
“Consumers have unprecedented freedom of choice on what content they watch, where, and how. Our event focuses on the market impacts of this consumer empowerment, the influence of external circumstances such as economic factors, industry changes, and technological advancements, and successful strategies to grow revenue in this challenging environment,” Ashton Gambrell, director of sales, sponsorships at Parks, said in a statement.
From the article, "Parks: 42% of U.S. Internet Households Used Free Ad-Based Streaming Video Service in Past 30 days" by Erik Gruenwedel
Parks Associates recently found that Amazon has moved into a virtual tie with Google at 22% of sales for streaming media players (Roku claims the top spot). Apple TV comes in at fourth place with 20%...
Geekatoo Executive Chairman Christian Shelton saw demand for tech services rising as more people add internet-connected devices - such as the smart thermostat Nest or WiFi camera Dropcam - to their ho...
Parks Associates research shows that almost half (47%) of US broadband households are concerned their private information stored on connected devices could be made public, and 47% of US broadband hous...
According to a recent study by Parks Associates, sports networks like MLB TV and WWE Network ranked number four and number five behind the three big OTT providers (Netflix, Amazon and Hulu) in terms o...
