Parks Associates reports that among smart TV owners, which includes 66% of all U.S. internet households, more than 37% say Samsung is the brand used most often in the home.
Many consumer electronics manufacturers are equipping their TVs with platforms that allow control of other smart home devices, such as thermostats, lights, and cameras, so the position of most-used device will be significant as these capabilities expand throughout U.S. households, according to Parks.
Dallas-based Parks is hosting its 19th annual “CONNECTIONS” summit on Jan. 7, 2025, at the next months Consumer Electronics Show in Las Vegas, highlighting the business of the internet-connected smart home.
“With the accelerating adoption of smart technologies, the industry is uncovering exciting new revenue streams and delivering greater value to consumers. This event is the ideal way to set the tone for the year ahead,” Mindi Sue Sternblitz-Rubenstein, VP, marketing at Parks, said in a statement.
From the article, "Parks: 37% of Connected TV Homes Use Samsung Consumer Electronics" by Erik Gruenwedel
The ability to pause live TV and record programs is enabled by a Digital Video Recorder (DVR). Many DVRs are integrated into Set-Top-Boxes (STBs) and offered to TV subscribers as a bundled package by...
The results really shouldn’t be very surprising; numerous market research studies have been indicating as much for quite some time now. Just over a year ago, Parks Associates forecast that OTT vide...
Internet-connected entertainment devices rose 11% since 2015, according to new market data from Parks Associates. The number of U.S. broadband households that make use of at least one Internet-connect...
Not surprisingly, young adult Millennials will fuel rapid growth in VR sales and usage, according to recently released research from Parks Associates. Twelve percent of male and five percent of female...
