Parks Associates reports that among smart TV owners, which includes 66% of all U.S. internet households, more than 37% say Samsung is the brand used most often in the home.
Many consumer electronics manufacturers are equipping their TVs with platforms that allow control of other smart home devices, such as thermostats, lights, and cameras, so the position of most-used device will be significant as these capabilities expand throughout U.S. households, according to Parks.
Dallas-based Parks is hosting its 19th annual “CONNECTIONS” summit on Jan. 7, 2025, at the next months Consumer Electronics Show in Las Vegas, highlighting the business of the internet-connected smart home.
“With the accelerating adoption of smart technologies, the industry is uncovering exciting new revenue streams and delivering greater value to consumers. This event is the ideal way to set the tone for the year ahead,” Mindi Sue Sternblitz-Rubenstein, VP, marketing at Parks, said in a statement.
From the article, "Parks: 37% of Connected TV Homes Use Samsung Consumer Electronics" by Erik Gruenwedel
The latest Parks Associates study is out, and it has more bad news for traditional pay TV companies. Once again, satellite and cable companies are seeing losses. And it’s not just streaming services t...
New Parks Associates research shows the importance of brand preference in consumer electronics purchase decisions, revealing that 71 per cent of buyers last year considered only one brand when making...
In a world where selling a home is already hindered by the economy and a generation that is hesitant to buy, smart home technology is making things even harder. According to Coldwell Banker Real Es...
Earlier this year, Parks Associates published a study highlighting that the number of paid OTT video subscriptions in Europe is still lagging behind the U.S. For instance, while 64 percent of U.S. bro...
