.bmp)
This is according to Parks Associates’ latest ‘OTT Video Market Tracker’ stats, which said that overall churn rate for OTT services has been roughly stable for the past year.
At the end of 2015, 20% of US broadband households were found to have cancelled at least one OTT video service in the past 12 months and Netflix, Amazon, and Hulu all slightly reduced their churn rates last year, according to the study.
“One-third of households that currently subscribe to an OTT video service have cancelled one or more services in the past year, which shows that there is quite a bit of experimentation occurring right now,” said Parks’ senior director of research, Brett Sappington.
From the article "Parks: US Churn Rate For OTT Services Is 19%" by Brett Sappington.
Yet the so-called smart kitchen remains a tough sell. With the kitchen often a hub for families and friends, habits there can be hard to change. And many people see the kitchen and mealtimes as a have...
Like all streaming services, Disney+ saw strong growth during the pandemic but competitor Netflix reported losing subscribers last quarter. But Disney+ is cheaper than Netflix – an increasingly import...
The early support for Thread may even hint at where Eero is going next. Tom Kerber, an analyst for Parks Associates, notes that one of the main features of Thread is that it’s decentralized. Instead o...
There have been some public reports that credential sharing has increased dramatically in recent months. A OnePoll study commissioned by Tubi reported that as of March, 42% of adults were sharing acco...
