.png)
Parks Associates estimates smart TV penetration will reach 57% in Western Europe this year.
This growth comes as the connectivity rates for smart TV are also increasing; in the US, 82% of smart TV owners connect their device to the Internet. New use cases for connected CE, including smart home applications, are helping device owners find new value in their connected devices.
“The TV’s role in the home is evolving,” said Brad Russell, research analyst, Parks Associates.
“Smart TVs are a source of entertainment independent of the set-top box and other connected streaming media devices. They are becoming an interface for smart home devices and a viewing platform for video streams from networked security cameras and video doorbells."
From the article "Parks: The role of TV in the home is evolving" by Robert Briel.
DirecTV and its competitors, including Google’s (GOOGL, -0.34%) YouTube TV and Dish Network’s (DISH, +1.99%) Sling TV, sure seem like a better deal than cable. The cost is lower, the apps are capable,...
The overall numbers have increased over time, based on research reports issued on a regular basis. In 2015, Parks Associates said that 10% of U.S. households with broadband used a streaming-service ac...
Still, Peacock ranks eighth among the major subscription streaming services, with only 10% of broadband households reporting that they pay for one of Peacock's two subscription services, according to...
So far, Roku has been able to keep its lead as the top video streaming device maker. In May, for instance, research firm Parks Associates said Roku was the market leader in the Internet video streamin...
