.png)
Parks Associates estimates smart TV penetration will reach 57% in Western Europe this year.
This growth comes as the connectivity rates for smart TV are also increasing; in the US, 82% of smart TV owners connect their device to the Internet. New use cases for connected CE, including smart home applications, are helping device owners find new value in their connected devices.
“The TV’s role in the home is evolving,” said Brad Russell, research analyst, Parks Associates.
“Smart TVs are a source of entertainment independent of the set-top box and other connected streaming media devices. They are becoming an interface for smart home devices and a viewing platform for video streams from networked security cameras and video doorbells."
From the article "Parks: The role of TV in the home is evolving" by Robert Briel.
The latest numbers announced by Parks Associates shows that Apple is still leading the smartphone market but the lead is not as big as we thought it will be with Samsung, their biggest rival tagging c...
Those who prefer streaming video-on-demand aren’t shy about sharing passwords. About 6 percent of U.S. broadband households use an over-the-top video service paid by someone living outside of the hous...
“First-time adoption of pay TV is up among Spanish broadband households as is the penetration of pay TV overall. The Spanish pay-TV market in general has a very active, cost-conscious base of subscrib...
In a second-quarter 2016 survey of on-line households, research company Parks Associates found that 50 percent of smart-doorbell owners use the devices to see who's at the door when they're not home,...
