New results from Parks Associates‘ most recent quarterly survey show more consumers are opting for Smart TVs than ever before. According to the survey among 10,000 US broadband households, Smart TVs and Smart Speakers/displays were the two highest growing devices, rising 56% and 53% respectively.
Parks says the pandemic grew consumers’ perceived value of connected entertainment devices, generating growth in future purchase intentions for all product categories related to connected home entertainment.
“Big announcements in the smart TV space by Amazon and Comcast are evidence of where the home entertainment market is headed,” said Paul Erickson, Senior Analyst, Parks Associates. “TVs are now consumers’ most common video centerpiece in the home, and technology powerhouses are vying to own this point of entertainment aggregation – and all the data that goes with it – by controlling the platform itself. The competition now is not just about providing access to entertainment, it’s also about adding increasing value to the platform through features such as voice assistants, smart home integration, and better user experiences. Smart TVs are now seen as a key anchor device for ecosystem penetration into today’s broadband households.”
From the article "Parks: Smart TV Adoption Rose 56% During the Pandemic" by Tmera Hepburn.
For many TV viewers it’s not an either/or situation when it comes to pay TV and OTT video subscriptions, but rather a this and that, according to new research from Parks Associates. In its new repo...
All signs show the smart home market is heading for a boom. It’s expected to hit $53bln in 2022, according to Zion Market Research. That doesn’t just mean smart speakers. That includes everything from...
As the percentage of U.S. households that own streaming media players climbed to nearly 40 percent at the beginning of 2018, Roku managed to maintain its lead in market share while Amazon is gaining g...
BRETT SAPPINGTON, DIGITAL ENTERTAINMENT RESEARCH DIRECTOR, PARKS ASSOCIATES, DALLAS: "If you're AT&T, who do you want to include in your own skinny bundle? The channels you own. This means if you'r...
