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April 03, 2018
Consumer computer problems, as well as problems with entertainment devices are declining steadily year-over-year, dropping by more than 50% since 2014, according to a new report from Parks Associates. However, smart home devices are creating more problems in households, according to the report. Thirty-four percent of smart home device owners experienced problems with their devices in 2017, up from 28% in 2016.
Twenty to 25 percent of U.S. broadband households plan to buy a smart device within the next year, so tech support companies and service providers are starting to invest more support resources focusing on solutions for the broad array of these products, such as in-home consultation services.
From the article "Parks: Smart Home Devices Driving Higher Demand for Tech Support, But Computer Problems are in Steady Decline" by Phil Britt.
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“All of these companies when they’re launching these DTC services are weighing, what is the brand equity?” said Steve Nason, a research director at Parks Associates who specializes in entertainment co...
“The country is divided, almost in half,” said Steve Nason, research director at Parks Associates, a market-research firm. “There’s certainly a place for other perspectives.” From the article "Fox...
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