In The News

Parks: Pricing, Limited Content Stymie Wider 4KTV Adoption

December 02, 2015

With the fourth quarter and holidays integral to television sales, new data from Parks Associates says 42% of domestic broadband households are unfamiliar with 4K technology, and thus unwilling to pay premium prices for technology offering scant content selection.

4K Ultra High-Definition technology is said to offer four-times the picture resolution of 1080p HD quality.

“More consumers value other attributes, including smart TV capability, built-in Wi-Fi and high-resolution audio over 4K picture quality,” Barbara Kraus, director of research at Parks, said in a statement.

From the article "Parks: Pricing, Limited Content Stymie Wider 4KTV Adoption" by Erik Gruenwedel.

Previously In The News

Routers Are Pretty Now, Because They Have to Be

“These new mesh network routers are seeking to address several key areas of concern for home networking infrastructure; namely performance, coverage, aesthetics, and security,” says Brad Russell, and...

Consumers Show Low Demand For Connected Health, Parks Finds

People living in only 1 in 10 homes with broadband are “very interested” in connected health services, like a personal health coach, a remote health monitoring app that connects to and notifies a heal...

Roku Plunges: 3 Reasons to Buy, 4 Reasons to Sell

Last August, Parks Associates reported that Roku controlled 37% of the streaming device market in the U.S., while Amazon, Google, and Apple held shares of 24%, 18%, and 15%, respectively. All three of...

Roku Stock Jumps After a Blowout Holiday Quarter

The Roku Channel is also turning heads. The company's ad-supported channel was named one of the three best ad-based over-the-top services among U.S. broadband households according to Parks Associates,...

‹
1
2
...
331
332
333
334
335
336
337
...
719
720
›