Video subscribers’ appetite for OTT video continues to climb, with more households purchasing more than one service.
New research from Parks Associates revealed that over 50% of U.S. OTT subscription households subscribe to multiple OTT video services, up from only 20% in 2014.
As of the third quarter of 2017, 69% of U.S. broadband households subscribe to at least one OTT video service. Not surprisingly, out of these multi-OTT households, 81% use Netflix plus some other service or combination of services, including Amazon or Hulu.
From the article "Parks: Over one-half of OTT households subscribe to multiple streaming services" by Sean Buckley.
“Pay-TV providers want to retain subscribers, so they want to make sure that you stay inside their ecosystem,” says Brett Sappington, a media analyst at Parks Associates. “If you don’t have a reason t...
Still, many customers appear drawn to cheaper sticks and pucks made by Roku and Amazon, with the companies commanding 80% of the streaming device market, according to new research shared by Parks...
Using its OTT Video Market Tracker tool, Parks Associates has found that the number of OTT services in the United States has reached nearly 300. The firm said the total is more than double the amou...
The early support for Thread may even hint at where Eero is going next. Tom Kerber, an analyst for Parks Associates, notes that one of the main features of Thread is that it’s decentralized. Instead o...
