Video subscribers’ appetite for OTT video continues to climb, with more households purchasing more than one service.
New research from Parks Associates revealed that over 50% of U.S. OTT subscription households subscribe to multiple OTT video services, up from only 20% in 2014.
As of the third quarter of 2017, 69% of U.S. broadband households subscribe to at least one OTT video service. Not surprisingly, out of these multi-OTT households, 81% use Netflix plus some other service or combination of services, including Amazon or Hulu.
From the article "Parks: Over one-half of OTT households subscribe to multiple streaming services" by Sean Buckley.
Parks Associates data shows that 1 in 5 consumers in the US currently own smart home devices with global growth on the rise and residential connected devices will generate approximately 11 million sup...
Antenna use is on the rise. According to Parks Associates, 15 percent of U.S. homes with broadband service used an antenna instead of traditional pay TV service in Q3 2016, up from around 10 percent a...
Google's decision to discontinue its three-year-old Nest Secure do-it-yourself security system wasn’t a surprise, given Google’s $450 million investment in security stalwart ADT in August, Parks Assoc...
Several recent studies have shown that security and privacy are top of mind for consumers considering Internet of Things devices for their homes. Parks Associates back in October noted around 40 pe...
