Roughly 1 in 5 U.S. broadband households (19%) have canceled an OTT video service in the past 12 months, according to new market research from Parks Associates. The rate of OTT video customer churn has remained stable overall during the past year, even as market leaders Netflix, Amazon and Hulu all have reduced their rates of customer churn, Parks highlights.
Parks culled the market data from its latest OTT Video Market Tracker service.
From the article "Parks: OTT Video Churn Holds Steady At Around 20 Percent" by Andrew Burger.
Do-it-yourself security systems and no-contract, hybrid monitoring solutions enabled by DIY security will expand professional monitoring services, conservatively, to an additional 5% of U.S. household...
Smart home products provide us with numerous benefits to make our lives more convenient. However, that convenience can come with a price. It’s no secret that in spite of the benefits of smart home...
Compared to just a few years ago, home networks today have never been so full of connected devices. Parks Associates research from 2020 found that U.S. broadband households now have an average of 12 c...
That’s according to a survey released this week by Parks Associates. “Almost half of pirates believe stealing content is acceptable because there are no consequences to the behavior” Jennifer Kent,...
