In The News

Parks: Only 12 percent of fitness tracker users have cut back usage

December 01, 2015

Wearable Technologies

connected health devices

According to a new report from Parks Associates, ownership of digital health and wellness devices in the United States -- especially fitness trackers -- is steadily climbing. And, the report contends, reports of widespread abandonment of fitness trackers are greatly exaggerated.

Parks spoke with 5,000 US broadband households and found that 33 percent have adopted a digital health technology, up from 26 percent in 2014. Connected fitness trackers in particular had a 10 percent market penetration in 2015, while smartwatches, still a relatively new category, hit 4 percent.

From the article "Parks: Only 12 percent of fitness tracker users have cut back usage" by Jonah Comstock.

Previously In The News

Walmart Says It Completed Nationwide Rollout Of WalmartPay, 88% Of Users Are Repeat Customers

A recent study by Dallas-based Parks Associates found that 25% of smartphone owners in the U.S. use mobile platforms at least once a month. While Apple Pay and Android Pay are accepted by nearly 3 mil...

Extra Miles For Fitness Trackers

Marketing for RecycleHealth got an unexpected boost from an applicant to the digital health communication certificate program, who volunteered her design skills and did a photo shoot of donated device...

The Era Of IoT: Opportunities For Privacy And Security Providers

The Internet of Things (IoT) growth in broadband households opens up opportunities for companies to sell products and services. Companies developing, manufacturing, and marketing products benefit, and...

Hulu Is Slowing, Hits 12 Million Subscribers Versus Netflix’s 81 Million

But growing membership is harder to keep up at the same clip for all streaming services, as more and more companies launch their own online platforms. As consumers shift more of their entertainment di...

‹
1
2
...
145
146
147
148
149
150
151
...
719
720
›