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Parks Associates announced OTT data showing that at the end of 2015, approximately 20% of US broadband households had cancelled at least one OTT video service in the past 12 months. In 2Q 2015, 18% had done so.
Brett Sappington, senior director of Research, Parks Associates, will present the new data at the NAB Show this week in his session Adoption, Churn, and the Risky Lives of OTT Video Services, as part of the Online Video Conference programme on April 18 in Room N249 of the Las Vegas Convention Center.
From the article "Parks: Netflix Is OTT Leader In The US" by www.broadbandtvnews.com
TV audiences have fractured, with over half of US households streaming OTT content daily, according to recent Parks Associates research. Advertisers have followed suit, and 2016 marked the first year...
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However, access for consumers likely is years away, according to Brett L. Sappington, senior director of research at Parks Associates, a market research and consulting company in Addison, Texas. "T...
