Parks said nearly 60% of OTT video services in North America are subscription-based. About 64% of U.S. broadband households subscribe to an OTT video service, up from 59% in 2015. Average monthly spending on SVOD services among U.S. broadband households increased from $3.71 per month in 2012 to $6.19 per month in 2015.
Approximately 20% of U.S. broadband households canceled at least one OTT video service in 2015 — including 5% canceling Netflix, up from 4% canceling the service in the past 12 months.
Another 14% of broadband households subscribe to Hulu, while 7% of households canceled the service in 2015, roughly the same churn rate from Q2 2015. Parks said 24% of broadband households subscribed to Amazon Prime so that they could stream video. The churn rate for Prime Video declined slightly from Q2 2015 to the end of the year.
From the article "Parks: Millennials Covet OTT Video — And Pay-TV" by Erik Gruenwedel.
In a separate article CE Pro wrote discussing current trends in home energy management, a representative of Parks Associates stated that this lack of infrastructure, compounded with the current work f...
Amazon doesn't publicly disclose how many Amazon Prime members it is the U.S., or globally for that matter. But late last year, research company Parks Associates published data suggesting that Prime V...
New research from Parks Associates reveals a surge in smart lighting adoption among US internet households, with 13% using smart light bulbs and 6% employing smart lighting control systems. Parks A...
According to a recent whitepaper by Parks Associates, “72 percent of smart home product owners are concerned with the security of personal data collected by their devices.” From the article, "Are C...
