Thank you for registering for Parks Associates. We have sent a verification email to your email address along with your temporary password. Please verify your email address via the link in this email as soon as possible. The link expires in 60 minutes.
May 15, 2016
"Safety and security are the main drivers for consumer interest,” said Parks president Stuart Sikes.
Once people get the products home, Sikes added, consumers use them frequently. Among owners of most safety and security devices, 40 to 50 percent control or monitor the products on a daily basis, he said.
Parks also found that 23 percent of U.S. smartphone owners own a smart-home device and that more than three-fourths of them use their smartphone, tablet, or PC to control their smart home devices at least once per month.
From the article "Parks: Many Smart Home Products Used Daily" by Joseph Palenchar.
Broadly, Roku has been able to capitalize on the secular viewership shift from linear TV to OTT platforms. In August 2017, Parks Associates found that Roku had a 37% share of the streaming media playe...
TV audiences have fractured, with over half of US households streaming OTT content daily, according to recent Parks Associates research. Advertisers have followed suit, and 2016 marked the first year...
The addition of multiroom functionality for the HomePod advances Apple's strategy for the product, said Dina Abdelrazik, research analyst at Parks Associates. "Its market entry approach was to intr...
"The question is the degree to which consumers value content other than CBS, and whether CBS will be missing permanently from the AT&T lineup," said Brett Sappington, principal analyst at Parks Associ...
© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy
Design & Developed By Agency Partner Interactive
We use cookies in this website to give you the best experience on our site and show you relevant ads. To find out more, read our privacy policy and cookie policy .