"The U.S. mobile service market has grown intensely competitive over the last three years as growth in new smartphone subscribers tapers off. U.S. operators have ramped up incentives to lure subscribers from competitors and encourage their own to stay longer—their game plans have switched gears from ARPU growth to churn management," said Harry Wang, Parks' senior director of research, in a prepared statement. "The migration away from a two-year contract has made service switching easier for consumers, and consequently mobile service providers are facing more pressure on churn."
From the article "Parks: Loyalty Programs, Data Rollover Important To Likely Switchers" by Colin Gibbs.
Parks Associates’ research illustrates the gap between the content performance data that media executives want and what they can access. From the article, "Lacking Data and Tools: The 8 Barrier...
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As streaming services bundle together, monopolizing the delivery of shows – whether it’s the TV unit or the wifi - becomes more important, too. Vizio, with over 10% of television sales market share, i...
