Register

I agree with the Privacy Policy

In The News

Parks: Fitness still the leading use case for smartwatches

March 27, 2017

connected health devices

fitness tracker

Despite all the convenience features of modern smartwatches, for users it’s still all about fitness, according to recently released data from Parks Associates.

The research firm says that tracking steps is the most popular smartwatch use case, with 60 percent of the United States’ 13.3 million smartwatch users reporting that they track their steps with their device.

According to Senior Director of Research Harry Wang, this desire for fitness tracking, as well as heart rate monitoring, is driving a healthy interest in smartwatches generally.

“Purchase intentions for smart watches have nearly doubled since the third quarter of 2015, and the device has a high NPS (net promoter score), which bodes well for future adoption,” Wang said in a statement. “The smart watch industry learned that it has to continue to innovate to sustain consumer purchase interest, and health and fitness functions are high among their investment priorities. In the US, while companies are still experimenting with form factors, features, battery life, and pricing, the healthcare industry has shown a strong interest in leveraging wearables for patient engagement.”

From the article "Parks: Fitness still the leading use case for smartwatches" by Jonah Comstock.

Previously In The News

Stat Firm Reports Less Than 1% of Subscribers Playing Netflix Games

“Netflix should continue to be vigilant and observant of consumer response as it builds out its still-nascent games portfolio, but I don’t believe it should be overly concerned,” said Parks Associates...

Smart Homes: The Power, the Pleasure and the Pain

Amazon's servers were down for a large part of the morning on the day the outage occurred, taking Alexa-powered devices out of commission. Incidents like this may occur more often as the popularity of...

Sonos Welcomes Devs With Open APIs

The Sonos Sound Platform allows the company not only to better serve its installed base, but also broaden its product portfolio, making its brand more attractive to high-end customers, said Brad Russe...

A Home Robot Could Be Amazon's Next Gamble

Robot vacuum cleaners represent a thin market sliver, according to Parks Associates. They can be found in just 5-6 percent of broadband households. "It's not a breakout product, but it's far and ah...

‹
1
2
...
487
488
489
490
491
492
493
...
719
720
›