Live broadcast TV has plummeted to 44% of consumption on televisions at the end of last year, down from 60% five years earlier, according to new research from Parks Associates. The research firm said that the broadcast TV decline continues in 2018, with broadcast television accounting for only 42% of all video consumption on TV by the end of the third quarter of 2018 as consumers continue to shift to over-the-top (OTT) services.
According to the newly released Parks Associates whitepaper, by 2022, there will be only 103 million pay-TV subscribers in North America.
From the article "Parks: Broadcast TV Decline Continues, Representing Less Than Half of Viewing on TV Screens" by Phil Britt.
Live video is a big deal for Facebook and the internet in general, especially when it comes to attracting the younger set, analyst firm Parks Associates found in a report published Wednesday. About 12...
For content distributors, the decision-making process goes like this, said Brett Sappington, senior research director at Parks Associates. “Typically, device makers support multiple formats out of...
DALLAS-The number of households that use Wi-Fi technology for home networking has now surpassed the number that use Ethernet, according to a new Parks Associates survey. According to the “Global Digit...
The percentage of U.S. broadband households that use digital antennas in their homes increased to 20% near the end of 2017, up from 16% in early 2015, according to Parks Associates. "Increasingly,...
