Live broadcast TV has plummeted to 44% of consumption on televisions at the end of last year, down from 60% five years earlier, according to new research from Parks Associates. The research firm said that the broadcast TV decline continues in 2018, with broadcast television accounting for only 42% of all video consumption on TV by the end of the third quarter of 2018 as consumers continue to shift to over-the-top (OTT) services.
According to the newly released Parks Associates whitepaper, by 2022, there will be only 103 million pay-TV subscribers in North America.
From the article "Parks: Broadcast TV Decline Continues, Representing Less Than Half of Viewing on TV Screens" by Phil Britt.
Use of mobile pay among U.S. consumers is growing, particularly at retailers like Starbucks and Walmart U.S. who have adopted their own forms of mobile payment, according to research conducted by Dall...
The adoption of over-the-top (OTT) video services among US broadband households has increased by 12% since the third quarter of 2014, according to Parks Associates. The research firm said that both...
Some 73% of US broadband homes now connect one or more TV entertainment devices to the web, according to Parks Associates. The research firm said this marked an 11% increase, compared to the beginn...
“Importantly, all of these services have increased their subscriber base over the past year. The top five OTT services have stayed consistent, primarily through maintaining or growing the massive user...
