Live broadcast TV has plummeted to 44% of consumption on televisions at the end of last year, down from 60% five years earlier, according to new research from Parks Associates. The research firm said that the broadcast TV decline continues in 2018, with broadcast television accounting for only 42% of all video consumption on TV by the end of the third quarter of 2018 as consumers continue to shift to over-the-top (OTT) services.
According to the newly released Parks Associates whitepaper, by 2022, there will be only 103 million pay-TV subscribers in North America.
From the article "Parks: Broadcast TV Decline Continues, Representing Less Than Half of Viewing on TV Screens" by Phil Britt.
Mobile payment apps have gotten off to a slow start and there have been conflicting analyses of their market potential. For instance, customer use of digital wallets stalled in the past year because t...
Voice’s resurgence seems counter-intuitive. The technology first boomed in the 1990s with voice prompters in customer call centers – not always a satisfying experience as the prompters many times rout...
New research by streaming tracker Parks Associates predicts the amount of revenue lost to piracy and password sharing will increase 38% to $12.5 billion over the next five years. While it is seldom...
But what makes Spain unique in Western Europe is that about half of households have broadband but not pay TV, one of the highest internet-only household rates in Europe, according to research firm Par...
