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In the US, some 23% of millennial heads of household opt to live in OTT-only, broadband homes, according to Parks Associates.
The research firm said the figure compares to a national average of just 15% of all broadband households that only choose over-the-top entertainment access.
From the article "Parks: 23% Of US Millennials Opt For OTT-Only" by www.digitaltveurope.net
"User experience defines the operator's video services for consumers," said Brett Sappington, senior director of research at Parks Associates in a statement. "Every pay-TV service and streaming video...
"User experience defines the operator's video services for consumers," said Brett Sappington, senior director of research at Parks Associates in a statement. "Every pay-TV service and streaming video...
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