.bmp)
In the US, some 23% of millennial heads of household opt to live in OTT-only, broadband homes, according to Parks Associates.
The research firm said the figure compares to a national average of just 15% of all broadband households that only choose over-the-top entertainment access.
From the article "Parks: 23% Of US Millennials Opt For OTT-Only" by www.digitaltveurope.net
Netflix is by far the biggest online streaming video service. Last week, researcher Parks Associates estimated that about half of all U.S. households with a broadband Internet connection subscribed to...
Unsurprisingly, Amazon has never announced a specific figure for Prime Music listeners, although the company’s digital music boss Steve Boom said last year that “Prime Music has several million people...
According to research firm Parks Associates, smartphone owners spend more time per day listening to music on their device compared to other major entertainment activities, and 68% of smartphone owners...
Parks Associates has announced that the churn rate for OTT video services is 19% of US broadband households, indicating roughly one in five households have cancelled an OTT service in the past 12 mont...
