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In the US, some 23% of millennial heads of household opt to live in OTT-only, broadband homes, according to Parks Associates.
The research firm said the figure compares to a national average of just 15% of all broadband households that only choose over-the-top entertainment access.
From the article "Parks: 23% Of US Millennials Opt For OTT-Only" by www.digitaltveurope.net
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Some 63% of US broadband households now subscribe to an OTT video service, rising from 57% at the beginning of this year, according to Parks Associates. Parks also updated its rankings for the top OTT...
