According to new Parks Associates research, when it comes to digital relaxation, listening to music via a smartphone tops all other entertainment uses.
In the US, where the research was conducted, 68% of smartphone owners now listen to music everyday via a streaming service. In term of numbers, watching short video clips (71%) is more popular, but at an average of 45 minutes a day, no other smartphone-based entertainment takes up as much time.
From the article "Over Two Thirds Of Smartphone Owners Are Music Streamers" by www.thestar.com
More than 25 percent of U.S. smartphone owners use payment apps at least once a month, according to recent data compiled by Dallas-based research and consulting firm Parks Associates. The firm said...
Smart home technology that has long been knocking at doors will settle into the mainstream after rival gadgets and services become hassle-free guests that get along with one another, industry insiders...
Harry Wang, senior director of research for mobile and health at Parks Associates, agrees that the “gap between smartphone camera and DSLR is shrinking,” and that Apple has further narrowed whatever s...
Mass-market adoption requires value propositions that the majority of consumers care about — saving money, being more energy efficient, staying comfortable and adding convenience to their lives. There...
