New research shows that TV homes with broadband are increasingly signing onto over-the-top TV (OTT) service -- with and without traditional pay TV services.
In the U.S., 57% of current traditional pay TV providers have an OTT video service, while 7% (8.4 million U.S. homes) have an OTT service but no pay TV services, according to Parks Associates. This last number includes consumers who have discontinued pay TV service and those who have never subscribed to pay TV.
Globally, Parks says revenue from OTT service will more than double in four years, reaching $19 billion in 2019 from $9 billion in 2014.
Other countries are a bit behind U.S. consumers -- but growing. In the U.K., 57% of pay TV homes with broadband have at least one OTT service, while Spain has 29% of pay TV homes with broadband that have an OTT service, and in Germany, the percentage is 24%.
From the article "Over-The-Top TV Revenues Forecast To Hit $19B In 2019" by Wayne Friedman.
More connected home devices means greater opportunities for consumers to have issues with them, and thus, more opportunity to help fix them. According to research from Parks Associates, more th...
Smartwatch users want their devices to work well, particularly with their similarly branded smartphones, but they are beginning to consider their fashion bona fides as well. According to new re...
As the U.S. mobile market has reached a point where there are few new customers left to grab, wireless companies might want to begin looking at creating other revenue streams, particularly when it...
The mobile privacy program will be enforced by the DAA’s independent accountability partners, the Council of Better Business Bureaus and the Direct Marketing Association. Of course, while the D...
