According to a recent Parks Associates survey, reported by Joseph Palenchar, a total of 57% of U.S. broadband households subscribe to an over-the-top (OTT) video service (streaming of video content over the Internet without the involvement of a multiple-system operator.) And, 7% of broadband households, or 8.4 million, subscribe to at least one OTT video service but not to a pay TV service, the survey found.
The 7% includes consumers who discontinued pay TV service and those who never subscribed to pay TV, says the report. In other Western nations, the figure is 4% or less. Although pay TV operators are introducing their own OTT services to appeal to consumers who don’t subscribe to pay TV, “… the OTT video-services marketplace continues its rapid rate of change, impacting the video ecosystem across world markets… " said research director Brett Sappington.
From the article "Over The Top Services Outpace Pay TV" by Jack Loechner.
New research from Parks Associates shows mobile consumption of video is driving usage of TV apps, with 55% of U.S. smartphone owners and 61% of tablet owners using a TV-related app at least once a...
The Digital Living Network Alliance (DLNA®) today released the organization’s CVP-2 Guidelines and announced that DLNA Members can begin certifying products to the specifications in September. The...
Because coverage has increased 80 percent over the last year, it has become increasingly likely that Pay-TV subscribers in Western Europe, will have access to multi-screen services; according to ne...
