But also, Parks Associates also reports this week that 46% of all broadband households also have a game console connected to the Internet and 28% use it as their primary connected device. And of those--and I do recognize the steps are going down with every qualitifier but still-- about 75% of them use their gaming console to access non-gaming stuff.
Parks also says 55% of all broadband consumers subscribe to an OTT video service, so the movement away from conventional content delivery has become significant enough that those OTT users represent a kind of consumer protest that is getting fast attention on Main Street.
From the article "Over The Top: Big, Diverse Disruptive Force" by P.J. Bednarski.
There's simply no reason for Apple to jump into the crowded low-margin battlefield of smart TVs when it can sell its hardware at gross margins exceeding 40%. Steve Jobs reportedly once told employe...
The over-the-top devil is in the details. While OTT services are rapidly rising in use, so is consumers’ savvy in piggybacking onto their friends’ and family’s OTT subscriptions. More than 57%...
New research shows that TV homes with broadband are increasingly signing onto over-the-top TV (OTT) service -- with and without traditional pay TV services. In the U.S., 57% of current traditiona...
In related news, Parks Associates released its new report finding that 1.6 billion people worldwide watch online video on connected devices. That’s more than 20% of the world’s population. Seem...
