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Over half of US broadband households watch internet video on TV

More than half of US households with broadband are consuming internet video through their TVs, per research from Parks Associates. Seventy-two percent of households without a pay-TV subscription have an over-the-top video service, with 49% of broadband households reporting that they subscribe to Netflix.

From the article "Over half of US broadband households watch internet video on TV."

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"User experience defines the operator's video services for consumers," said Brett Sappington, senior director of research at Parks Associates in a statement. "Every pay-TV service and streaming video...