A study from Parks Associates has found that connected TV (CTV) is becoming a major business platform with 51% of CTV device owners in around 44 million households currently engaging in commerce-related activities on their TV.
“Digital purchases on TVs are common today and the foundation for future T-Commerce experiences,” said Jennifer Kent, VP, research, Parks Associates. “This new research helps to quantify and understand consumer buying habits, purchase intentions, payment preferences, and inhibitors.
From the article, "Over half of CTV device owners engage in T-commerce".
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