TV-viewing research from Parks Associates finds that live TV viewing among all video consumption has continued to decline overall among US broadband households – nearly 60 per cent of video viewed on the TV is on-demand, non-linear content. The research shows that the trend is particularly pronounced among young consumers. Just over one-quarter of TV viewing by consumers ages 18 to 34 is of live sources, including pay-TV, over-the-air channels, and live-streaming.
From the article "Over 70% of TV viewing by young not TV or live-streaming."
Parks also found a coincident decrease in pay-TV subscriptions and an increase in Internet-only video subscriptions in antenna-only households. “Pay-TV subscriptions have dropped each year since 20...
Smartwatches are increasingly popular while tablets may have peaked, according to research from Parks Associates. The “360 View: Mobility & The App Economy” report found that smartwatch adoption reach...
A Bloomberg story on the agreement said that insiders put the price for the package at between $30 million and $35 million. It said that Facebook is broadening its sports lineup. Last year, it agreed...
Consumer computer problems, as well as problems with entertainment devices are declining steadily year-over-year, dropping by more than 50% since 2014, according to a new report from Parks Associates....
