TV-viewing research from Parks Associates finds that live TV viewing among all video consumption has continued to decline overall among US broadband households – nearly 60 per cent of video viewed on the TV is on-demand, non-linear content. The research shows that the trend is particularly pronounced among young consumers. Just over one-quarter of TV viewing by consumers ages 18 to 34 is of live sources, including pay-TV, over-the-air channels, and live-streaming.
From the article "Over 70% of TV viewing by young not TV or live-streaming."
According to Philips and a Park Associates survey [1], about 40 percent of people in the US alone report difficulty in maintaining a sufficient amount of sleep consistently and according to the Britis...
Data from Parks Associates’ recent DIY security research suggests a sharp rise in self-installed security systems in the last few years. From the article "Parks Associates: 60% of New Security Syst...
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Why are integrators important to Amazon? Quigley calls custom integrators “the new architects” of the smart home. He cites data from Parks Associates that even though 60 percent of consumers say th...
