For services considering offering a free trial, Vimeo says having an app is helpful. Potential customers are 33 percent more likely to sign up for a free trial through an app than through a website. Some of its OTT customers have achieved conversion rates of 72 percent through app sign-ups.
Citing data from Parks Associates, Vimeo notes that over a quarter of all broadband-equipped households in the U.S. signed up for at least one OTT service free trial in 2017. “Free OTT trials are effective in converting a sizable portion of trial users into subscribers,” says Glenn Hower, a senior market research analyst for Parks.
From the article "Over 60% of Free Trial Users Will Pay for Service: Vimeo Report" by Troy Dreier.
According to Bloomberg, industry research firm Parks Associates found that one-third of internet users stream cable TV shows without paying for access, which, the firm estimates, costs cable companies...
For years, home security has been relatively expensive, with homeowners paying an average of $44 per month for a professionally installed and monitored system. About 22 percent of U.S. homeowners subs...
For years, home security has been relatively expensive, with homeowners paying an average of $44 per month for a professionally installed and monitored system. About 22 percent of U.S. homeowners subs...
Nest’s doorbell, called Nest Hello, marks its first entry into the $334 million video doorbell market, according to 2017 data from research firm Parks Associates. Last month, Amazon announced it had p...
