For services considering offering a free trial, Vimeo says having an app is helpful. Potential customers are 33 percent more likely to sign up for a free trial through an app than through a website. Some of its OTT customers have achieved conversion rates of 72 percent through app sign-ups.
Citing data from Parks Associates, Vimeo notes that over a quarter of all broadband-equipped households in the U.S. signed up for at least one OTT service free trial in 2017. “Free OTT trials are effective in converting a sizable portion of trial users into subscribers,” says Glenn Hower, a senior market research analyst for Parks.
From the article "Over 60% of Free Trial Users Will Pay for Service: Vimeo Report" by Troy Dreier.
A report released by Parks Associates last year found that small, local security dealer businesses are struggling to keep up with national tech-first, online-first players with a presence in multiple...
Elizabeth Parks, president and CMO at Parks Associates: Smart cameras and video doorbells are popular, showing an increase in adoption and high intentions for the next year…. Bundling these security d...
The average U.S. household now has 17 connected devices and Parks Associates recognizes that more and more of in-home technology is going to energy management. Research group Parks Associates h...
Too few customers are familiar with their energy-provider’s special rate programs, according to market research firm Parks Associates. With many service providers offering special rates as part of ene...
